I help people find the story their data tells and the meaning behind it — leading to more informed, confident decisions.
Consulting Services
I specialize in transforming complex data challenges into clear, actionable strategies across four key pillars of organizational growth.
Donor & Industry Insight
Turn data into direction — uncovering patterns, opportunities, and actionable insights.
- Conduct industry and donor analysis to identify sector-based fundraising potential.
- Design donor surveys to inform pricing and engagement strategies.
- Analyze caller characteristics and behavior to improve service outcomes.
Google Analytics & Campaign Insight
Measure what matters, translating web and campaign data into meaningful results.
- Measure campaign performance via acquisition and funnel analysis in Google Analytics.
- Build backend Google Analytics infrastructure for a new fundraising platform.
- Create performance reports to guide marketing and outreach decisions.
Data Management & Quality Control
Ensure clean, consistent, and reliable data across complex organizational systems.
- Identify and correct data quality issues in large, multi-source databases.
- Develop and enforce consistent data collection and entry standards.
- Manage and refine datasets to support accurate and repeatable analysis.
Systems & Process Optimization
Improve how teams work by aligning tools, communication, and workflows for better outcomes.
- Advocate for and implement organization-wide communication and project management platforms.
- Improve data workflows to strengthen cross-department collaboration.
- Streamline reporting processes to reduce errors and improve efficiency.
Hi, I'm Fitz
I'm an independent data and analytics consultant helping organizations turn complex data into actionable insights and smarter decisions.
My career began in economic development, creating methods to identify and analyze local industries, using large datasets to understand economic patterns and produce reporting that helped substantiate emerging sectors and attract funding.
I later spent several years in New York and San Francisco building content management systems and the infrastructure behind them—tools that helped organizations organize and deliver information both to the web and within larger applications. That work gave me a strong foundation for how I now approach managing and structuring datasets, combining technical understanding with clear, practical analysis.
Today, I help organizations bring consistency and clarity to their data, turning complex information into insight that supports stronger strategy, clearer communication, and more confident decision making. My work blends analytical rigor with an appreciation for the systems that keep information reliable and usable - and the storytelling that turns it into strategic insight people can act on.